02nd December 2021 0 Comment
Your organization is led by experts and your marketing should be too. Read more about creating expert opinion leaders from among your employees. If the term influencer has you running...
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01st December 2021 0 Comment
Are you going through a dilemma whether to write content for humans or search engines first? Have you been thinking about ways to retain reader’s interest given their short attention...
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28th November 2021 0 Comment
How can small and medium sized business compete with the ginormous marketing budgets available to big businesses and still be heard? The digital space offers unique opportunities to reach your...
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20th November 2021 0 Comment
A book shouldn’t be judged by its cover picture but that’s exactly what customers do when looking for products or services online. The adage don’t judge a book by its...
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10th November 2021 0 Comment
When I first came across the term Allometric Growth, it was in context with how life-forms grow during their natural lifespan. The term allometric growth refers to the unequal growth...
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07th February 2021 0 Comment
Video marketing strategy has become popular on every social media channel. This is primarily because moving content intrigues and captures the viewer’s attention faster, in contrast to static imagery or...
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15th December 2020 0 Comment
Tweets, Facebook feeds, Instagram updates and LinkedIn posts are filled with visual content. Visuals are processed much faster by the brain than text alone. As attention spans get shorter with...
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