A picture paints a thousand words: Moving beyond grainy images to standardized branded visuals
A book shouldn’t be judged by its cover picture but that’s exactly what customers do when looking for products or services online.
The adage don’t judge a book by its cover, has taken something of a backseat in the digital era. Often how a product or service is presented, the text, the visuals, the oft-droned about UX, is the basis for consumer purchase decisions.
Sitting on the fence about professional photography? Here is an illustration that may hit home. When selecting a meal from an online menu or purchasing a watch on Amazon, customers are likely to opt for a meal that looks appetizing and add to cart a product that looks appealing, ditching the not-so-good-looking one.
As a new business, you may initially wonder about the need for professional photographs that is another addition to your expenditure list. A low-cost solution is clicking the pictures with a phone camera and uploading them on your media and web pages. The result, however, is a drab appearance, with fewer views and click-through rates.
Beyond the click of a button, a lot goes into great photography – training, experience, and creativity. Professional photography is all about using hi-tech equipment to capture exceptional and visually stunning images under their best light.
Here are the persuasive benefits of using the finest quality photographs for enhancing customer experience.
First impressions counts
Pictures on your website or media handles are often the first impressions of your business, which means they are as paramount as your product or service itself. They help you stand out from the competition and improve brand recall. Incredible photography, design, and marketing are interconnected elements helpful in leveraging your online presence for business growth.
Humans are wired for visual recognition. In an image-centric world, awesome images garner customer attention more than ever. Undoubtedly, there is no escaping the attraction towards stunning imagery. Creative imagery piques the viewer’s curiosity to explore your business and attracts more clicks on your posts, blogs and webpages
Without good images, you are practically invisible online. Read that again. Stock photos can be used by anyone, making the likelihood of another company using the same images, quite high. Branded photography can speak volumes about your business reputation, quality, and professionalism. Accurately representing your brand through powerful imagery carries the right message to your customers.
Once you have a gallery of ultimate captures, the photos can be inserted in brochures and other promotional materials. By investing in professional photography, you equip yourself with fresh meaningful content that can be leveraged to spruce up your marketing efforts in imaginative ways.
Good pictorial content lets you vividly display your business. With several businesses selling services online, the key to getting noticed among competition lies in well-curated imagery posts. The happy long-term result of professional photography is more clicks on your Google Ads, higher engagement on social media and more enquiries on your website.
Unique purpose-built photos bring your website up in the Google image results and perform better in overall search results. Optimized search engine results catch the eyeballs of your customers and encourage them to prefer you over a competitor.
So there you have it. Invest right away in professional photographs to uplift your media marketing and overall website presentation. You will be amazed at the difference it makes!
Reflect your brand’s true personality with smartly branded photos on your websites and media profiles; after all, a picture is worth a thousand words, and today a million eyeballs.
Alvina Clara, Content Writer, emQube